Catch the craving where it starts
"How much? — answered that evening. They had already ordered on Zomato."
Instagram price comments, Google after hours, and table QR can start the order on that channel — not after someone is free.
Cloud Kitchen & Restaurant
A reel, a late-night Google search, a table QR, a missed call — if no one answers, they open an aggregator. Vaanik takes the order on that channel, keeps extras on the kitchen ticket, and brings regulars back without the 25–30% cut.
Every moment. Without Vaanik vs with Vaanik.
| Moment | Without Vaanik | With Vaanik |
|---|---|---|
| Reel, Maps, or table QR | No reply after hours. They open Zomato. | Price, menu, and order on that channel — kitchen still gets a clean ticket. |
| Building the order | Extras lost. Confirmations mismatch what is cooked. | Live cart, priced add-ons, one-tap confirm and pay. |
| Payment hiccup | They do not know if you received it. | Clear failure, retry link, COD only when the zone and value allow it. |
| On the way | Silence until they call, angry. | Dispatch, delay, and delivered — on WhatsApp. |
| Something went wrong | Different apology depending on who answered. | A consistent, logged resolution before it becomes a public review. |
| They already know you | Retype the usual. No points. No reason to skip the aggregator. | One-tap reorder, visible rewards, a campaign they opted into. |
Your team steps in when a person is actually needed.
Demand arrives
Reel, Google, QR, call, or WhatsApp.
Menu in the thread
Price, availability, customisation.
Confirm & pay
Itemised cart. UPI or eligible COD.
Kitchen ticket
Add-ons included. Rider assigned when ready.
Track & recover
ETA updates. Complaints handled privately first.
Bring them back
Reorder, loyalty, opted-in offers.
Discovery, order, kitchen, delivery, and the quiet work of bringing people back — without the aggregator cut.
They saw a reel, searched late night, or scanned a table QR. The order has to start there.
WithoutPrice comments wait until someone is free.
With VaanikInstant price and portion, then a DM to place the order.
Qualified lead
WithoutAfter 11pm the phone rings out. They open an aggregator.
With VaanikVoice and WhatsApp stay up, confirm you are open, and take the order.
Order placed
WithoutA static menu. Still need a waiter to order and pay.
With VaanikBrowse, customise, pay. Ticket goes to the kitchen display.
Order placed
Momentum arrives from every channel. It gets stuck here.
Headline use cases from the journey above — the ones teams feel every week.
"How much? — answered that evening. They had already ordered on Zomato."
Instagram price comments, Google after hours, and table QR can start the order on that channel — not after someone is free.
"They asked for extra cheese. The kitchen never saw it."
Running cart in WhatsApp. Add-ons priced on the receipt and the kitchen ticket. One-tap confirm.
"Payment failed. They did not know if you got it."
UPI retry when it fails. COD only when the zone and value allow it. Combo and size upgrades shown with the extra cost.
"ETA passed. They called. You found out with them."
Rider assigned when the order is ready. Traffic delay messaged before they ring. Delivered confirmation in the same thread.
"Cold food became a 2-star post. You saw it with everyone else."
A consistent, logged resolution — refund or replacement you already approved — before it is public.
"Your regular retyped the order. Or they opened Swiggy."
Last order replayed. Points shown. Abandoned carts and stuck payments nudged while the cart is still there.
See how Vaanik takes the order from the first craving through to the next one.